Evaluation - Question 4

Who would be the audience for your media product?

My audience are generally young people, predominantly males but some females, likely to be students, I would say they all were drinkers, possibly smokers who enjoyed the cinema and followed the music scene. My audience would enjoy films such as, Thirteen Ghosts, The Ring, The Grudge, The SAW sequence and other horror/haunted/gore films. They might also spend their time reading comics.  I would say most of my audience spent their money on having fun, the cinema, DVD's, CD's and possibly student fees.




A typical audience member for my film will be between 15 and 25, generally male but perhaps female, middle class, perhaps a student educated to A level. One word to sum up my audience might be 'individualistic'. A typical audience member for my film might spend their spare time doing things such as going to live music events, surfing the web, studying, and might be a film fanatic. I imagine my typical audience may be drinkers, perhaps smokers, who enjoy socialising and reading.


Male: 70%

Female: 30%

Age Group: 16-25

Brands:

Clothes: Attitude, Darkside, Phaze.

Shoes: Converse, Doc Martens, Babychams. 

Alcohol: Cider, Spirits, Beer.

Bands:

Kings of Leon

Hed PE 

Metallica

Film and T.V.:

Film: The Grudge, Saw (1-7), Donnie Darko, Nightmare on Elm Street, The Shining, The Ring, The Mist, IT, The Others, Hostel, Final Destination. 

T.V:  Supernatural, Vampire Diaries, Ghost Whisperer, True Blood, Being Human, Heroes.

Demographic:

My film is mainly aimed at males, aged 16-25

My film will be aimed at C1, C2 and D 

Psycho-graphic

Mainstreamers: people who don’t like to be different but are conventional in their tastes and aspirations

·   Traditionalists: people who don’t like change and are very
       set in their ways

·         
     Hedonists: people who just want to have a good time

·         
Individualists: people who want to stand out from the crowd
       and like to think for themselves

· Rebels: people who don’t want to conform but challenge the traditional way of doing things.

My film will be aimed at Rebels, Hedonists and Individualists.